Monitor Your Competition in PPC
Did you know what the smartest thing about competition is? It’s the power to see what they are doing, where they spend their money and what works or doesn’t work. That’s why I find the claims that large competition is bad to be daft. Take pay per click as an example - you can find out so much about your market simply by monitoring the adverts of your rivals. And with tools like PPC Bully 2.1 it is really simple. See what keywords they bid on and how long they keep their advertisements up to see what works and what not. Competition is only a good thing and you should be looking for crowded places instead of avoiding them - this is where the cash is.