The move from coporate to consumer capitalisim
Usually to market a significant volume of products requires a large corporate organisation to manage the distribution of products around the world. Large marketing budgets have been the norm to generate sales and profits.
A noticable movement has been growing with the introduction of the direct sales industry. The change from the stranglehold of corporate capitalisim over to consumer capitalisim has started, allowing the individual to build large distribution networks without the hassles of a traditional business through the advantage of referral marketing.
The power of this new model is attracting seemingly unlikely investors. One good example is the partnership of the founders of two of the biggest TV informerical companies in the world. Even though direct TV marketing is their core strategy, they agreed to go with the direct sales model for MaxGXL by Max International.
Growth in the network marketing industry is positive and will continue as people search for additional income streams.